Cutting out good Content Marketing material is OK!

AHHH! TOO MUCH INFORMATION! 

Do you ever get frustrated trying to compress a lot of information into small, digestible bits of content for audience consumption, engagement and retention? You always want to give your audience relevant info that will relate to their needs and pain-points, but you don’t want to overwhelm them with a boat load of facts and figures that will drown them before they even get to enjoy the heart of the message. 

We include video in our content marketing toolbox with the hopes that it will not only compliment our blogs, whitepapers and presentations, but that it will also become the magnet that will attract and retain audiences. The video medium, if executed with enough care, can take relatively mundane information and bring it to life by educating people through entertainment. 

The Bill Gale Animation

Hemmings House was hired a while back to produce a fun animation that would sum up the life of a community leader named Bill Gale. The video would be used at a Roast in his honour, and then released on the web. His biography and resume are a truly impressive collection of honors and accomplishments. When our client asked us to produce the animation, they gave us a six-page document that summarized years and years of Bill’s action-packed life in the finance world. There was far more information in the written document that could be compressed into a 90 second video.  And despite the accomplishments, it is a bit of a challenge to communicate an engaging message based solely on a list of resume highlights. 

Our team discussed the challenge and we came up with an entertaining Monty Python-esque cartoon that would sum up Bills life in a metered 90-second period of time (start the clock!). We used humor, colorful animation, and a very rapid narration to tell this story. 

Don’t be Scared!

Never be afraid of compressing allot information into something with less details. As a filmmaker myself, I was always taught that the greatest film editors knew which of the best scenes to cut and throw on the floor, even if they were the nicest looking shots of the whole production. Sometimes to get to the meat of the message you have to trim the fat, even if the fat is great content. 

When you have more data than you feel you can sift through, don’t let that discourage you. There is always a very simple story that can be told in an entertaining and engaging way, you just need to simplify. People do not consume stories because they are rich in statistics and cerebral concepts. People consume stories because they are simple, entertaining and they can relate to them.

This is also true for any of your content marketing production. Give the audience valuable data that is detailed enough to bring value, but not so deep that you loose them after 10 seconds. Using humor and unique styles in the way you tell your stories is also a great way to keep eyeballs on your content. 

me and Steinbeck

 

 

 

 

 

Building Tribes And Committing Bad Assery! Dino Dogan on Ep 6 of Boiling Point Podcast

Click on Podcast Player above to listen to this episode!

What does it mean to be a Global Force for Bad-assery? What happens when you start building tribes and committing bad assery? Well if you really want to know, you gotta meet my pal Dino Dogan. Not only does he sport a killer Goatee, he also built Triberr, the ultimate social network for bloggers. 

We often hear marketing folks talking about the power of building communities that surround a brand, company or movement. Dino calls these communities Tribes…little pockets of people who share a common groove. The more people that are part of the tribe, the more impact it can make, and if tribes connect and support other friendly like minded tribes then bad-ass stuff can start happening, may it be larger brand awareness, customer loyalty, or heightened engagement with social movement makers. 

I met Dino in Vegas at NMX this year (the place to be if you are blogger, web video producer or podcaster). He proved his bad-assery as soon as I met him. He was a keynote speaker at the conference and I dug what he had to say, great public speaker…why the heck he hasn’t been invited to speak at TED yet is way beyond me! (Come on TED… the Tribal Council urges you to get this man on that stage!). After a great day of sessions and Dino’s keynote I went to the bar by myself and grabbed a drink. Before I even had a chance to sit down Dino came over and said “Hey man, are you with NMX?”, to that  replied, “Heck yeah!”, and he said “Why the hell are you even attempting to sit and drink by yourself, come join us over here.” And I did. He connected me with a whack of cool people, other speakers, bloggers, vloggers and podcasters. He brought me by force into his tribe, and now I am connected. Now I am a Triberr member and my blogs and podcasts are being shared to an even wider world.

Check out this week’s episode of The Boiling Point Podcast to hear our interview and read more show notes with the king of tribal bad-assery himself. 

Click here for more on Dino!

 

A Vision and Mission Statement: A Life Roadmap

A few weeks ago I articulated my Vision Statement of A Happy and Kind World. Give it a whirl if you have a chance. My definition of a vision statement is a proclamation of a future state that every decision in our lives is designed to support. So what is a mission statement? The mission statement is the tangible steps that are required to realize the vision…it's a roadmap. I came up with the vision of a Happy and Kind World for Hemmings House because it also is my personal vision (thanks Dave Veale). Everything I do, every decision I make, and every ounce of energy I spend needs to be in line with that vision.

So what's my mission? How am I going to get to see a Happy and Kind World? Well, I'm glad you asked! (I forced that on your didn't I?)

People kill each other, steal from each other, and hate each other when they do not understand each other. We are tribal beings. We protect our own. Those enlightened earthlings who realize that 'our own' isn't limited just to our family,our team, our friends, our country, our race…'our own' to me is every living and non living thing. Our own is also our oneness, so why the shnikies aren't we seeing peace on this planet? Again…it's because we don't understand each other, and we live in the lie that we are not of the same royal bloodline, we all were birthed from the same source.

So how do I live my life to help contribute to a more understanding world? I use storytelling to connect people. When we hear each other's stories, when we are able to find a connection and commonality because of those stories, then we can empathize. Empathy (according to the amazing TheBabbleout.com editor-in-chief Zoey Miller!!!) is the capacity to recognize emotions that are being experienced by another sentiment or fictional being. We recognize emotions when we are connected, when we relate. Storytelling helps us connect, it helps us relate. 

Here are my personal commitments (my Mission Road Map) to help see my vision of a Happy and Kind World come to fruition. 

FILM & CREATIVE MEDIA – I own a production company that produces commercial films, documentaries, TV shows, web content, audio, photography, animation…digital media in the form of audio and video. This company allows our clients and us to connect to the globe, to other humans, partners and customers. 

PUBLIC SPEAKING - This is new for me… kinda. I find myself speaking in front of audiences often. In fact I recently achieved a life goal of presenting at a TEDx earlier this year! I am now being asked to speak to different audiences about storytelling, filmmaking, entrepreneurship and adventure. It's rad.

WRITING – A have written a travel and adventure article in the Telegraph Journal for the last 5 years. I have been blogging for almost a decade (with a new commitment to 'regularity'), and I am scheming up a book. Hey, I like to write. Tom Wolfe, Hunter Thompson and Jack Kerouac helped me realize that it's ok to translate your random stream of conscious thoughts into words! Hey if you haven't read Wolfe's Electirc Coolaid Acid Tests, Thompson's Another Roadside Attraction, or Kerouac's On The Road, then consider it your next three classic books to pick up.

MUSIC - For me music is the great connector. I am a musician, I am a drummer first, banjo, guitar, bass, piano…I love creating music with anything, and even more than creating, I consume and experience music almost every waking hour of my life…literaly. There is no other connector medium that is more effective on an emotional level than music for me. Go see Sigur Ros and you will know exactly where I am coming from! I am playing drums in a band called Fox Farm, we have been playing for a couple years and only two weeks ago got a name…for one show we called ourselves 'Holland Oats"…I kinda loved that name, we had about a hundred others! I am now creating music with Ableton Live's Push. Techno dance music is a great connector, a great way to get a few thousand people vibrating to the same sub frequencies…a great empathizer. 

I have really challenged myself to be active in all four of my mission road maps on a weekly basis, and that's why I am sharing it with you right now! So hey, thanks for letting me explain my purpose, maybe this blog helps you understand a bit more of who I am at the source. PLEASE share your vision and mission statement to people, its the first step to attracting kick ass people into your life. Jah Love.

 

 

 

Learn How To Tell Your Story With Moving Pictures!

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It took a year and a half to accomplish, but here we are! Hemmings House and Sociallogical are very excited to roll out our latest course, “Moving Pictures: Making and Sharing Social Videos”. This is an introductory course that will motivate you to pick up your own camera and begin producing content immediately! My brother Greg worked on developing this project with Sociallogical for quite some time now, so we are all very excited to share it with the community. Hope you enjoy!

 

Read more and sign up for the course at Sociallogical.com