client: The Fundy Trail Parkwaydate published: Jun 03, 2025 content type: Commercials
commercial
Parks NB / Tourism New Brunswick
Our collaboration provided Parks NB with a world-class visual toolkit that fundamentally elevated their brand presence. The high-impact media assets successfully put the Fundy Trail Parkway front and center, transforming passive digital viewers into active travelers.
The Goal: Elevate the global visibility of the Parkway, build a premium asset library, and drive regional travel through cinematic outdoor storytelling.
The Challenge
How do you capture the raw majesty of a provincial park system in a way that moves past traditional, static tourism ads? Parks NB and Tourism New Brunswick manage some of the most breathtaking, diverse natural landscapes in North America—anchored by the world-renowned Fundy Trail Parkway, a stunning coastal drive carved into cliffs overlooking the highest tides on earth. To continuously drive regional economic development and capture the imagination of modern travelers, they required a sophisticated media strategy. They needed cinematic, multi-platform visual assets that could convey the immense scale, dramatic vistas, and outdoor adventure of the Parkway to both local staycationers and international tourists alike.
Our Approach
We deployed our specialized production teams to act as the ultimate visual chroniclers for the province's crown jewel.
Cinematic Destination Media: We captured high-end, premium footage across the Fundy Trail Parkway, leveraging dynamic drone cinematography to trace the sweeping coastal cliffs, rich time-lapses to show the dramatic shifting tides, and authentic human moments along the suspension bridges and hiking trails. We focused on shifting the narrative from a simple "place to visit" to an unforgettable, immersive experience.
Seamless Local Logistics: Filming across protected, ecologically sensitive parklands requires deep trust and precise execution. Our teams worked in lockstep with park rangers and local authorities to ensure a zero-footprint, highly respectful production process, capturing the pristine beauty of the Parkway without disrupting its delicate ecosystems.
Versatile Asset Libraries: We delivered a robust, agile suite of video and photo assets optimized for every channel—from sweeping, cinema-quality signature videos for major tourism campaigns to punchy, scroll-stopping micro-content tailored for digital ads and social media platforms.
Whenever we get to showcase the beauty of our landscape it is always an exciting project. With Parks NB we were able to show New Brunswick in a way many haven't."
The Impact
Our collaboration provided Parks NB with a world-class visual toolkit that fundamentally elevated their brand presence. The high-impact media assets successfully put the Fundy Trail Parkway front and center, transforming passive digital viewers into active travelers. By showcasing the unparalleled beauty of our coastlines and forests with a signature cinematic style, our work helped drive a measurable surge in park engagement, boosted visitor numbers, and reinforced New Brunswick's reputation as a top-tier, bucket-list destination for nature enthusiasts worldwide.
